Welcome to class! Here is rundown of what we're going to cover:
- Course Description: We'll be going over the basic course description, and will be discussing the general flow of the semester.
- Required Materials: there ain't much that you're required to bring to class. In short, just a sketchbook and – if you have one handy – a digital camera.
- The Design Process: This course is essentially is giant exercise in practicing the 'design process.' We will be working with a client (Woodlawn Cemetery) and will be working in various stages to create a design product, or products, for them.
- The Creative Brief: This document is a statement of goals that both the client and design team agree on. It requires initial input from the designer and client, and demands consideration of project goals at the outset of the project. It also helps articulate exactly what it is the client is looking f0r. Use [this template] to begin crafting the document.
- Read pages 4 – 69 in Graphic Design Thinking
- Finish your own draft of the creative brief and have it ready for the next class, September 10th.
This is the pitch video for the ¡Salud! Myths and Reality of Mexican Immigrant Health documentary that I am currently researching and developing with my students. This film is the product of my honors seminar course at Lehman College CUNY exploring the so-called 'Latino Health Paradox' – the better than expected health outcomes of recent Latino immigrants to the US. We want to create a broadcast two-hour documentary to explain this paradox through the lens of recent Mexican immigrants in NYC.
This pitch video will be used to help crowdfund the documentary.
Directed by: David Schwittek and Alyshia Galvez
Victor Borja Armas
I recently completed this short animation for the 2013 Sustainable CUNY Video Short Contest. The film features the voices of Natalie Goldberg, Lindsey Goldberg, and Abby Schwittek.