Branding with Text Animators
We didn't get that branding piece started last week, so let's continue on with it this week. Here is the demo of what we'll be doing:
And, just so you won't need to take notes, here is a video tutorial for creating the above branding piece:
The Style Frame and the StoryBoard
In addition, I want to begin discussing brainstorming and preproduction techniques for your midterm and final projects. Below is a short PSA I made about closing Guantanamo Bay Detention Center in Cuba.
Great subject, but how do I make a piece about such a depressing and serious subject exciting to watch? One item that helped me considerably with coming up with interesting visual ideas is a styleframe. As you can see, I'm really just experimenting with shapes and ideas in the styleframe example below:
Style Frame Tutorial:
Here is a video tutorial that goes over how I made it, and how it helped me make some of the important choices about my project:
Fr0m the style frame above, it was much easier to make choices about the text and images would behave. This allowed to then make my storyboards. A storyboard is a essentially series of choice frames from your project, that occasionally have other marks and notes in them to communicate camera movement, sound effects, etc. to the production team. Below is a shot of my completed storyboard:
Here is a video tutorial that shows you how I went from my style frame to storyboard:
Finally: For your own reference, [here is the download URL] for my completed style frame, storyboard, the original sound files, and other associated files.
As you can probably guess, the benefits of style frames and storyboards in a production enviroment are immense. Now that you know how to create your own, I want you to think about your project concept and create a style frame for it. It should include a color palette, any font choices you wish to make, and any images associated with the project, etc. Then I want you to create a storyboard from the style frame you created. If you don't feel comfortable making your storyboard in Illustrator, that's fine: you can find [storyboard templates online]. Print them out and pens or pencils to create the boards.
Whichever method you use, you must have a style frame and storyboards for your project presentation.
This is the pitch video for the ¡Salud! Myths and Reality of Mexican Immigrant Health documentary that I am currently researching and developing with my students. This film is the product of my honors seminar course at Lehman College CUNY exploring the so-called 'Latino Health Paradox' – the better than expected health outcomes of recent Latino immigrants to the US. We want to create a broadcast two-hour documentary to explain this paradox through the lens of recent Mexican immigrants in NYC.
This pitch video will be used to help crowdfund the documentary.
Directed by: David Schwittek and Alyshia Galvez
Victor Borja Armas
I recently completed this short animation for the 2013 Sustainable CUNY Video Short Contest. The film features the voices of Natalie Goldberg, Lindsey Goldberg, and Abby Schwittek.
I made this short doc for the Bronx Children's Museum's 3rd annual Dream Big Initiative, shown at Cardinal Hayes High School in the Bronx. Bobby was a ton of fun to work with! His response to the film: " You do good work!"
Redact This! Artists Against Torture is an artistic response to the torture programs that have intensified in the wake of September 11 and have been justified by the "War on Terror". This evocative volume includes the work of artists such as Fernando Botero, Jenny Holzer, Daniel Heyman, Sandow Birk, Richard Serra, Malaquias Montoya, Frances Jeter, Art Hazelwood, Lou Netter and many members of the War Criminals Watch community. The idea for this book came to me in a dream and, in collaboration with my friends at WorldCantWait.org and WarCriminalsWatch.org, I decided to go ahead and produce it. We are currently looking for a publisher and have recently decided to seek for funding to self-publish as an interactive e-book.
This is a proof-of-concept demo for the documentary Out From Plato’s Cave by Anna Purves. It is an interweaving of Plato’s Allegory of the Cave with the real life experiences by college students on their path to enlightenment while at Lehman College/City University of New York. As her editor and collaborator, I worked closely with Anna on developing the edit from her original cuts. I also often sat in back of the camera on many occasions, asking the kind of questions that got the best answers out of our interviewees – including Anna herself!