We're back! Sure was a long hiatus there... Today I would like to pick up where we left off, by first looking at everyone's creative brief.
- I want everyone to present what they thought about Woodlawn and then present what they included in their creative briefs. We'll then take the best parts of each brief and make one master.
- Then I want to explore brainstorming techniques:
- We'll start by just writing out all the ideas we have in our heads.
- Then we'll explore a technique called 'mind-mapping'
Mind-mapping isn't brain surgery, but it was developed by a fairly well known psychologist named Tony Buzan, the same guy who invented speed-reading. The technique is rather simple and is outlined rather well on Buzan's website:
7 Steps to Making a Mind Map
- Start in the CENTRE of a blank page turned sideways. Why? Because starting in the centre gives your Brain freedom to spread out in all directions and to express itself more freely and naturally.
- Use an IMAGE or PICTURE for your central idea. Why? Because an image is worth a thousand words and helps you use your Imagination. A central image is more interesting, keeps you focussed, helps you concentrate, and gives your Brain more of a buzz!
- Use COLOURS throughout. Why? Because colours are as exciting to your Brain as are images. Colour adds extra vibrancy and life to your Mind Map, adds tremendous energy to your Creative Thinking, and is fun!
- CONNECT your MAIN BRANCHES to the central image and connect your second- and third-level branches to the first and second levels, etc. Why? Because your Brain works by association. It likes to link two (or three, or four) things together. If you connect the branches, you will understand and remember a lot more easily.
- Make your branches CURVED rather than straight-lined. Why? Because having nothing but straight lines is boring to your Brain.
- Use ONE KEY WORD PER LINE. Why Because single key words give your Mind Map more power and flexibility.
- Use IMAGES throughout. Why Because each image, like the central image, is also worth a thousand words. So if you have only 10 images in your Mind Map, it’s already the equal of 10,000 words of notes!
Note the spellings of some words: that's cuz this bloke is British, see? These are actually pretty stringent rules and require practice in order to become natural, so I usually just mind-map very quickly. Here is a mind-map I recently did based on the word 'dead':
I broke some of the rules (or suggestions), but I used different colors and some imagery. Let's try to make our own mind-map in class based off of 'cemetary.'
Visual Brain Dump
Finally, let's try some visual brain dumping.
We need to have indentified specific parameters or goals for our sketching, such as, "foodtrucks and mausoleums..." or "make graves fun!" (ugh...). Once we have these basic guiding principles set, we can begin:
Draw! Begin by sketching visual ideas that are in your head. Try to fill the page with tightly spaced sketches.
Time Limit: lets try to draw 30 sketches in 30 minutes. Setting time parameters ensures we don't get bored, which results in diminishing returns. In other words, the sketches get crappier the more you sketch... Sorry, but it's usually true!
#cantstopwontstop: if you mess up, or your sketch doesn't feel perfect, don't stop to correct it. Just start drawing a new one that is more to your liking. This way your brain can keep moving forward.
This is the pitch video for the ¡Salud! Myths and Reality of Mexican Immigrant Health documentary that I am currently researching and developing with my students. This film is the product of my honors seminar course at Lehman College CUNY exploring the so-called 'Latino Health Paradox' – the better than expected health outcomes of recent Latino immigrants to the US. We want to create a broadcast two-hour documentary to explain this paradox through the lens of recent Mexican immigrants in NYC.
This pitch video will be used to help crowdfund the documentary.
Directed by: David Schwittek and Alyshia Galvez
Victor Borja Armas
I recently completed this short animation for the 2013 Sustainable CUNY Video Short Contest. The film features the voices of Natalie Goldberg, Lindsey Goldberg, and Abby Schwittek.
I made this short doc for the Bronx Children's Museum's 3rd annual Dream Big Initiative, shown at Cardinal Hayes High School in the Bronx. Bobby was a ton of fun to work with! His response to the film: " You do good work!"